With the arrival of " talkies" many musical short films were produced. This would become a popular form of entertainment known as the illustrated song, the first step toward music video. Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. Marks and Joe Stern hired electrician George Thomas and various artists to promote sales of their song " The Little Lost Child". In 1894, sheet music publishers Edward B. History and development Development of the music video Other music videos may not have any concept, being only a filmed version of the song's live concert performance. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Combining these styles and techniques has become more popular due to the variety for the audience. Music videos use a wide range of styles and contemporary video-making techniques, including animation, live-action, documentary, and non-narrative approaches such as abstract film. These kinds of videos were described by various terms including " illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip" or simply "video".
They can be commercially issued on home video, either as video albums or video singles.Īlthough the origins of music videos date back to musical short films that first appeared, they again came into prominence when Paramount Global's MTV based its format around the medium.
These videos are typically shown on music television and on streaming video sites like YouTube, or more rarely shown theatrically. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.
Commercial video featuring a performance of a songĪ music video, sometimes abbreviated to M/V, is a video of variable duration that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes.
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